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Change Defenders
A character-driven cleaning and facility-supply campaign universe — original branded characters and a proposed cinematic advertising concept.
Creative Concept DevelopmentThe objective
Give a cleaning and facility-supply brand an ownable creative world that could scale across media.
Creative direction
We developed the 'Change Defenders' — an ensemble of original branded characters who protect spaces like a cinematic superhero squad. This is creative concept development: a proposed advertising universe with character design, product storytelling, and campaign direction.
Services
Character DevelopmentBrand Universe ConceptCampaign ConceptCreative Direction
Deliverables
- ✦ Change Defenders character concepts
- ✦ Brand universe design
- ✦ Cinematic campaign direction
- ✦ Concept presentation
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