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Mr. G — Sharp Stories
A dapper brand persona delivers sharp, humorous public-behavior lessons with cinematic flair.
The objective
Turn a hygiene brand into a personality people actually want to follow and share.
Creative direction
Mr. G became a dignified, sharp-suited character presiding over a cinematic 'Court of Public Behavior.' We leaned into film-noir lighting, dry humor, and short cinematic vignettes that turn everyday behavior into branded entertainment.
Services
Brand StorytellingCharacter-Led MarketingShort-Form VideoCreative Direction
Deliverables
- ✦ Mr. G brand persona
- ✦ Cinematic short-form series
- ✦ Branded commercial storytelling
- ✦ Social campaign assets
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